How should you select a partner to develop a Web to Print platform?

Many companies have adopted a Web to Print (Web2Print) solution, but few actually have the ability to provide highquality global services.
When selecting a service provider, you must ensure that:

• They have a comprehensive and scalable range of highperformance software enabling Web to Print to be used for the ultra-personalisation of media.
• They can manage communication campaigns via their own platform using a direct marketing and cross-media campaign management module (mailing, emailing, SMS, ephemeral web). This system must be able to interact with your database to ensure the campaigns are ultratargeted.
• They are able to assist you in drafting the specifications defining your needs and that they can handle all stages of the development of the platform internally.
• You are assigned a contact person to support you throughout the implementation of the project, from the definition of your needs to training your employees in the use of the platform